- DEEPEN DESIGN IDENTITY
- INSPIRE CAPSTONE PROJECT
- TARGET DEMOGRAPHIC
SPRING 2023
4 WEEK TIMEFRAME
This project was a continuation of the “Paul” branding assignment. I wanted to refine and center the brand around a product that better represented my identity, which is why I chose to design clothing. This brand appeals to young adults and designers and I ended up creating a front and back shirt design with ~20 different colorways.