Biscottea
Brand & Graphic Designer
Packaging • Web Design • Print • Social Media
2025–Present
Biscottea is a Seattle-based artisan biscuit company. For the past two years, I have worked as a graphic designer for Biscottea through my collaboration with Seattle-based design studio The Design Poole.
What began as a packaging redesign evolved into a broader role maintaining and expanding Biscottea's visual identity. From refreshing product boxes and updating the company website to creating social media graphics and large-format trade show displays, my work has focused on building a cohesive brand experience across every customer touchpoint.
Challenge
As Biscottea has continued to grow, its visual identity had become spread across a variety of formats and materials. Packaging, website content, promotional graphics, and event materials lacked a unified design language, making it difficult to present the brand consistently.
The challenge was to modernize the brand without losing the warmth, authenticity, and character that customers had come to associate with Biscottea. Every new design needed to feel contemporary while remaining approachable and true to the company's handcrafted roots.
Solution
I developed a more cohesive visual system that could be applied consistently across print and digital media. The packaging redesign introduced cleaner typography, stronger visual hierarchy, and a more refined layout that improved shelf presence while preserving the personality of the brand.
Beyond packaging, I continue to support Biscottea through regular website updates, promotional graphics, social media content, and trade show materials. By extending the same design principles across every project, each new piece reinforces a recognizable and unified brand identity while remaining flexible enough to support the company's evolving needs.
